We’re building the best experience so customers will stay with us for a very long time.
Recently, Natalie Gray, co-founder and head of product, sat down with Rob Hayes and Tom Creighton, the hosts of Framework, a podcast about what goes into bringing a product to market.
In the episode, Natalie talks about the process of starting two businesses with the same co-founders and why Cover succeeded over their first start-up, Stylekick.
While the co-founders decided to move on from Stylekick, they continued working together and came back with the idea of Cover: 4 buttons that all led to a camera view so people could easily insure their things.
Since getting into Y Combinator with Cover, it’s grown into a nationwide insurance brokerage, working with over 30 carriers. And Cover has its own line of insurance products offered in Texas.
Natalie also touches upon how Cover is always focused on how they can create the best and most cohesive experience for customers.
For Natalie and the team at Cover, it’s important to strike that balance of providing transparency while also making sure customers get what they need out of the product.
“For myself, it’s always about what can we do that will delight that customer, that will make them happy, that will alleviate either some pain or give them joy where they didn’t know it could exist.”
If you’re interested in hearing more about Cover, Natalie’s advice for scaling a company quickly, and more, click here to listen to the full podcast episode.
